Towards Zero


Closer to home than you think.

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A father holding his daughter

Working Towards Zero

The NSW road toll isn’t simply a number. It is people. Sadly, it’s closer to home than you think. It’s people like you. Grandparents, mothers, fathers, children. And it’s a number that’s unacceptable, no matter how small it gets, until it gets to zero.

That should be the aim for all of us – government, law enforcement, business, communities, families, and individuals – we should work together to do everything in our power to push the number of deaths on New South Wales roads towards zero.

Make Every Journey a Safe One This Summer

Saving Lives on Country Roads

The NSW Government is committed to tackling road safety in the country head-on. As one of many initiatives to address the rising road toll in country NSW, we are proud to partner with the National Rugby League, NSW Rugby League and Country Rugby League.

Crash data tells us that you are almost five times more likely to lose your life on country roads than on metropolitan roads – this must change as we strive to drive our road toll Towards Zero.

The Knock-On Effect Campaign

A knock-on may seem like a small mistake on a footy field. But it’s one that can have the dramatic consequences. Whether through tiredness, recklessness or a lack of concentration, knock-on and you’ve lost the ball, lost the game and maybe even the premiership.

A mistake on the road though can be tragic.. Driving too fast, having too much to drink or being too tired to drive...a mistake on a country road won’t just hurt you. You’ll be hurting your mum, your dad, your partner, sisters and brothers, your mates...

Every time you get behind the wheel, think about how one mistake can impact an entire community.

Watch the Video

Laurie Daley, Brad Fittler, Craig Fitzgibbon and Steve Menzies join forces to support the Knock-On Effect campaign.

Join the conversation on Facebook.


Get your Hand off it

Mobile Phone Distraction

Research shows that being distracted when driving, such as by a mobile phone, increases the risk of a crash and when taking your eyes off the road for longer than two seconds, doubles the risk of a crash.

At 60 km/h if you look at your phone while driving for just two seconds, you travel 33 metres blind. A short lapse of concentration can have lifelong consequences.

Our 'Get Your Hand Off It' road safety partnership with the Sydney Swans plays an important role in extending the NSW Government’s Towards Zero campaign message, allowing us to have deeper engagement and shared conversations with fans and the wider community.

The Sydney Swans have helped us to highlight the importance of putting your phone out of sight and out of mind when getting behind the wheel.


The Campaign

Street Talk

Towards Zero Together

To achieve the ultimate goal of zero deaths and serious injuries on NSW roads, we’ve adopted a safe systems approach.

This approach is underpinned by these principles:

  • People are human and sometimes make mistakes – a simple mistake shouldn’t cost anyone their life.
  • Roads, roadsides and vehicles need to be designed to minimise crashes or reduce forces if a crash happens.
  • Road safety is a shared responsibility – everyone needs to make safe decisions on and around the road to prioritise safety.

Initiatives to ensure safer roads, speeds, people and vehicles need to be implemented together so the road system not only keeps us moving, but safe and protected.

Safer People

People are at the heart of the safe systems approach to road safety. All road users owe it to themselves and to everyone else on the road to follow the road rules and drive to the conditions. Crashes can be prevented, and lives can be saved, by making safe choices.

No matter how skilled or experienced you are, or how familiar you are with a road, it’s hard to know what’s around the corner or to anticipate if another road user will make a mistake.

If you’re tired, distracted, speeding or impaired by alcohol or drugs, you cannot react as quickly to unexpected changes on the road. In the event of a crash, your choice of speed or decision to wear a seatbelt can make the difference between life and death for yourself, your family or friends – as well as others involved.

Education combined with enforcement and penalties, including fines, demerit points and licence suspension all aim to motivate road users to follow the rules and behave safely on and around the road.

A woman drivng a car
People are at the heart of the safe systems approach to road safety.

Safer Roads

Responsibility for a serious crash can’t just rest on the shoulders of a road user. Safer roads are designed and built to be more forgiving and account for human error and vulnerability. If a driver or rider makes a mistake, the road infrastructure can significantly reduce the chance that it will result in death or serious injury.

To do this we:

  • Upgrade roads and improve road design, install new road signs, surfaces, markings and safety barriers, and remove roadside hazards
  • Assess long stretches of major roads in route safety reviews to identify road improvements and couple with enforcement and education programs.
  • Separate road users as much as possible by both time and space.
School Zone
Safer roads are designed and built to be more forgiving and account for human error.

Safer Vehicles

Well-designed vehicles with advanced safety features can not only prevent a crash, but also help absorb and reduce the forces of impact on occupants and other road users if a crash occurs. When crash forces are reduced, there is less risk of death or serious injury.

When it comes to safety, not all cars are equal. Some safety features like front airbags come standard in most new vehicles, but other technologies don't. Important safety features to look out for include:

  • Electronic Stability Control (ESC)
  • Lane Departure Warning
  • Side Curtain Airbags
  • Autonomous Emergency Braking
  • You can review and compare vehicle safety ratings and find out more about these vehicle technologies before you buy by visiting

Whether you are buying a new or used car, buy the safest car you can afford. This could save yours and your passengers’ lives.

A young boy looking at his tablet device while sitting in a car
Safety features can either help prevent a crash or help absorb and reduce the forces of impact.

Safer Speeds

In a crash, the human body can only tolerate a certain level of physical force before death or serious injury is inevitable.

This is especially true for vulnerable road users such as pedestrians, motorcyclists and riders, children and older people. That’s why setting safe speed limits, as well as ensuring drivers comply with these, is critical.

Speed limits are set so vehicles travelling at the speed limit are able to safely respond to potential risks in the road environment. Lower speed limits for example, are used in more built up areas where there are more people and vehicles around, to reduce the chance of crashes and people being seriously injured.


Speeding includes travelling above the speed limit as well as driving too fast for certain conditions. As well as being identified as a contributing factor in around 40 per cent of fatal crashes each year in NSW, speed can worsen the severity of all crashes.

The higher the speed, the greater the impact so a small increase in speed can make a big difference to the seriousness of a crash. As a vehicle’s speed increases, so does the distance travelled in the time it takes a driver to react to a hazard and for the vehicle to come to a stop. On an urban road, driving only 5km above the 60km/h speed limit doubles the risk of a casualty crash.

High speeds are also associated extremely high risks of losing control of the vehicle on corners, curves or if evasive action is needed.

Our Mistakes campaign aims to reframe the way people look at their speed when they’re driving, by encouraging drivers to slow down because it’s difficult to know what’s up ahead. Many drivers think it’s OK to speed sometimes because they’re an experienced driver and they feel in control. But this ignores factors outside of our control when driving. When someone makes a mistake on the road, even ‘just a bit over’ the speed limit can be the difference between being able to stop in time or not at all, where death or serious injury becomes inevitable.

While safer roads and improvements to vehicle design aims to minimise the consequences if a crash occurs, ultimately it’s a driver’s speed that will determine the outcome.

An empty deserted road in the outback
A small increase in speed can make a big difference to the seriousness of a crash.

A Future Without Road Trauma

A new road safety plan is being developed to help meet the Road Safety Strategy 2012–2021 targets for reducing deaths and serious injuries on NSW roads.

The Road Safety Plan 2021 will also position NSW to work towards a longer-term aspirational goal of a zero road toll to support the Future Transport strategy, which is being developed this year to establish a 40-year vision for transport in NSW. Development of the Road Safety Plan 2021 will draw on:

  • An examination of crash information to understand the factors involved in crashes in NSW
  • Evidence from Australia and worldwide about what has been proven to be effective in saving lives and reducing serious injuries
  • Feedback from stakeholders and the NSW community through a statewide consultation program.

For information or to have your say online visit the Centre for Road Safety.

Follow us on the NSW Road Safety Facebook page for news and updates.